11/2

Today's class we was working on the Google insights. This was one of my favorites and, to be honest, the most helpful class for me. Not that the other classes were not important, only because I am working on a business plan and this class help me a lot to find a new way to getter marketing information that I need. I am working on the chocolate industry and I was able to find some analyses that allow me to have a better and more clear picture of my target costumers and the location I am planning to open my business.

11/09

Today we had the opportunity to talk a little more about how information is shared. We talked about the conflicts that can happen when data is not archived in the same place. That make me think about how many times that did not happen is or daily life. We talked about the example of a company that tries to get the same room for different meetings. That can cried a lot of challenge and conflicts in a company because of lack of information sharing.

Day 31

Today we was able to look to Google Refine. A very powerful tool to refine data. I personal found many times challenge in understand data because different departments uses different terminology for the same word. For example, during my internship I did a project that was to create a global archiving system for the Investing Banking Division. It was very difficult for me to understand what information was being duplicated exactly because of that problem. Google Refine really will help a lot people and business to minimize a lot of this problem.

Day 28

Today we had the opportunity to talk about the social networking integration. Today was the only time we had the opportunity to log in in our Facebook accounts in class :)It really was create to be able to visualize many of the function that Facebook offers and the opportunity for marketing. I never knew that Facebook had such a powerful marketing segmentation system. It is amazing how specific I can market my costumers target through Facebook. Now I can understand how Facebook is making so much money and becoming such a powerful network side.